RoC Engine.

The intelligence layer behind every creator decision.

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THE PROBLEM

Creators Don't Fail Brands. Brands Fail Creators.

Creator marketing has a fundamental flaw: brands fail to select the right partners. This original sin pushes creator marketing toward supplementation. Away from the performance channel it actually is.

01 · SUBJECTIVITY

Subjectivity

Teams rely on factors driven by the human eye. Intuition picks creators. Results vary.

02 · HISTORICAL CONTEXT

Historical Context

Data speaks to past performance. It doesn't map to a creator's true potential.

03 · SCALE

Scale

Current systems lack the operational setup needed to scale creator marketing like other channels.

THE CREATOR UNIVERSE

We read every creator on TikTok.

Every creator. Every video. Every audience interaction. Indexed with qualitative and quantitative context.

Audience

Products

Traffic

CPM

Revenue

Engagement

Views

New Reach

Ad Performance

Sentiment

Topicality

CREATOR MAP

We don't look at what a creator did.
We project what they'll do for your brand.

Every creator gets an individual map. Content indexed contextually: what worked, why it worked, which audience responded. Voice, format, hook scored against the video itself. The output is a forward-looking projection.

CREATOR MAP · @amanda_johansen5v2.4
CONTENT DNA24 themes indexed
AUDIENCEF 18–34 · US 62%
REVENUE$3,240 · 3.4M views
BRAND LIFT12 campaigns · 8.4x
WHY IT WORKEDvoice · format · hook
PROJECTION+9.2x · 94% match

CONTEXT → PROJECTION, NOT HISTORICAL REPORTING

SCORING SPECIFIC TO THIS BRAND · THIS PRODUCT · THIS MOMENT

SHOP

Shopify · catalog + AOV

CRM

Klaviyo · top customers

ADS

Meta · winning creative

SITE

behavior · top products

CAL

seasonality · launches

BRIEF

voice · ethos · guardrails

↓

BRAND MAP

The moment a brand connects, the engine starts learning it.

Through integrations, RoC AI builds a complete brand map. Customers, AOV, top products, ethos, seasonality. The scoring that follows is specific to that brand, that product, that moment in market.

THE SCORING ENGINE

Every creator is scored against your brand before a single message goes out.

No follower-count guessing. No category spray.

CREATOR MAP
CONTENT DNA24 themes indexed
AUDIENCEF 18–34 · US 62%
REVENUE$3,240 · 3.4M views
BRAND LIFT12 campaigns · 8.4x
WHY IT WORKEDvoice · format · hook

BRAND MAP
MESSAGINGvoice · ethos · guardrails
AUDIENCEcustomers · AOV · top products
CTRscreative · hook · format
SEASONALITYcalendar · launches
BEHAVIORsite · purchase patterns

↓→

MATCH · RANKED
@amanda_johansen5
98%
@maya.rn
91%
@dev_park
84%
@lo.fi.lo
72%
@kt_writes
65%

CLOSED ATTRIBUTION

Every sale ties back to the creator who drove it.

From first view to closed order, the loop is complete.

ROC ATTRIBUTION LAYER

Creator Video

↓

Consumer View

↓

Consumer Click

↓

Consumer Purchase

↓

Traffic Ping

↓

Conversion Ping

$ roc.match({ brand: "acme", goal: "GMV" })  → 98% @c_04917  · 91% @maya.rn  · 84% @dev_park   // run #1000
$ roc.match({ brand: "acme", goal: "GMV" })  → 98% @c_04917  · 91% @maya.rn  · 84% @dev_park   // run #1001
$ roc.match({ brand: "acme", goal: "GMV" })  → 98% @c_04917  · 91% @maya.rn  · 84% @dev_park   // run #1002
$ roc.match({ brand: "acme", goal: "GMV" })  → 98% @c_04917  · 91% @maya.rn  · 84% @dev_park   // run #1003
$ roc.match({ brand: "acme", goal: "GMV" })  → 98% @c_04917  · 91% @maya.rn  · 84% @dev_park   // run #1004
$ roc.match({ brand: "acme", goal: "GMV" })  → 98% @c_04917  · 91% @maya.rn  · 84% @dev_park   // run #1005
$ roc.match({ brand: "acme", goal: "GMV" })  → 98% @c_04917  · 91% @maya.rn  · 84% @dev_park   // run #1006
$ roc.match({ brand: "acme", goal: "GMV" })  → 98% @c_04917  · 91% @maya.rn  · 84% @dev_park   // run #1007
$ roc.match({ brand: "acme", goal: "GMV" })  → 98% @c_04917  · 91% @maya.rn  · 84% @dev_park   // run #1008
$ roc.match({ brand: "acme", goal: "GMV" })  → 98% @c_04917  · 91% @maya.rn  · 84% @dev_park   // run #1009
$ roc.match({ brand: "acme", goal: "GMV" })  → 98% @c_04917  · 91% @maya.rn  · 84% @dev_park   // run #1010
$ roc.match({ brand: "acme", goal: "GMV" })  → 98% @c_04917  · 91% @maya.rn  · 84% @dev_park   // run #1011
$ roc.match({ brand: "acme", goal: "GMV" })  → 98% @c_04917  · 91% @maya.rn  · 84% @dev_park   // run #1012
$ roc.match({ brand: "acme", goal: "GMV" })  → 98% @c_04917  · 91% @maya.rn  · 84% @dev_park   // run #1013
$ roc.match({ brand: "acme", goal: "GMV" })  → 98% @c_04917  · 91% @maya.rn  · 84% @dev_park   // run #1014
$ roc.match({ brand: "acme", goal: "GMV" })  → 98% @c_04917  · 91% @maya.rn  · 84% @dev_park   // run #1015
$ roc.match({ brand: "acme", goal: "GMV" })  → 98% @c_04917  · 91% @maya.rn  · 84% @dev_park   // run #1016
$ roc.match({ brand: "acme", goal: "GMV" })  → 98% @c_04917  · 91% @maya.rn  · 84% @dev_park   // run #1017
$ roc.match({ brand: "acme", goal: "GMV" })  → 98% @c_04917  · 91% @maya.rn  · 84% @dev_park   // run #1018
$ roc.match({ brand: "acme", goal: "GMV" })  → 98% @c_04917  · 91% @maya.rn  · 84% @dev_park   // run #1019
$ roc.match({ brand: "acme", goal: "GMV" })  → 98% @c_04917  · 91% @maya.rn  · 84% @dev_park   // run #1020
$ roc.match({ brand: "acme", goal: "GMV" })  → 98% @c_04917  · 91% @maya.rn  · 84% @dev_park   // run #1021
$ roc.match({ brand: "acme", goal: "GMV" })  → 98% @c_04917  · 91% @maya.rn  · 84% @dev_park   // run #1022
$ roc.match({ brand: "acme", goal: "GMV" })  → 98% @c_04917  · 91% @maya.rn  · 84% @dev_park   // run #1023
$ roc.match({ brand: "acme", goal: "GMV" })  → 98% @c_04917  · 91% @maya.rn  · 84% @dev_park   // run #1024
$ roc.match({ brand: "acme", goal: "GMV" })  → 98% @c_04917  · 91% @maya.rn  · 84% @dev_park   // run #1025
$ roc.match({ brand: "acme", goal: "GMV" })  → 98% @c_04917  · 91% @maya.rn  · 84% @dev_park   // run #1026
$ roc.match({ brand: "acme", goal: "GMV" })  → 98% @c_04917  · 91% @maya.rn  · 84% @dev_park   // run #1027
$ roc.match({ brand: "acme", goal: "GMV" })  → 98% @c_04917  · 91% @maya.rn  · 84% @dev_park   // run #1028
$ roc.match({ brand: "acme", goal: "GMV" })  → 98% @c_04917  · 91% @maya.rn  · 84% @dev_park   // run #1029
$ roc.match({ brand: "acme", goal: "GMV" })  → 98% @c_04917  · 91% @maya.rn  · 84% @dev_park   // run #1030
$ roc.match({ brand: "acme", goal: "GMV" })  → 98% @c_04917  · 91% @maya.rn  · 84% @dev_park   // run #1031
$ roc.match({ brand: "acme", goal: "GMV" })  → 98% @c_04917  · 91% @maya.rn  · 84% @dev_park   // run #1032
$ roc.match({ brand: "acme", goal: "GMV" })  → 98% @c_04917  · 91% @maya.rn  · 84% @dev_park   // run #1033
$ roc.match({ brand: "acme", goal: "GMV" })  → 98% @c_04917  · 91% @maya.rn  · 84% @dev_park   // run #1034
$ roc.match({ brand: "acme", goal: "GMV" })  → 98% @c_04917  · 91% @maya.rn  · 84% @dev_park   // run #1035
$ roc.match({ brand: "acme", goal: "GMV" })  → 98% @c_04917  · 91% @maya.rn  · 84% @dev_park   // run #1036
$ roc.match({ brand: "acme", goal: "GMV" })  → 98% @c_04917  · 91% @maya.rn  · 84% @dev_park   // run #1037
$ roc.match({ brand: "acme", goal: "GMV" })  → 98% @c_04917  · 91% @maya.rn  · 84% @dev_park   // run #1038
$ roc.match({ brand: "acme", goal: "GMV" })  → 98% @c_04917  · 91% @maya.rn  · 84% @dev_park   // run #1039

ROC MCP

Built to build on.

The same engine that powers our programs is exposed as an MCP server. Plug RoC's creator intelligence, brand maps, and attribution directly into your own tools, agents, and workflows.

Install in 30 seconds →