Your brand's social commerce arm.
RoC functions as your embedded TikTok Shop team handling it all.
TikTok Shop is the wedge. The proof, the creative, and the creators it generates compound across every channel you already run.
Prove this one channel and the whole P&L moves with it.
Every brand can win on TikTok, but very few will.
Rates are priced on vanity metrics, not on the actual revenue they drive to your brand.
Content is paid for in full before a single view proves it can convert.
Samples go to random affiliates with zero targeting control or quality assurance.
The numbers fall apart in a CFO review, even when the channel is working.
An engine that reads every creator on TikTok, scores them against your brand, and ties every sale back to the source. It's why the right creators get matched and why the GMV is defensible.
Return On Creators. The metric and team built for Social Commerce.
A TikTok Shop agency operates the entire TikTok Shop channel on a brand's behalf — the storefront, creator affiliate program, live and shoppable video, paid ads on proven creative, and post-purchase retention. It handles platform setup and compliance, sources and manages the creators who drive sales, runs the ads that scale winning content, and reports on creator-attributed revenue. In practice it functions as an embedded TikTok Shop team the brand doesn't have to hire.
RoC Commerce is our full-service TikTok Shop offering — an embedded team that runs your Shop end to end. We operate the platform, source and activate creators, launch and optimize ads on proven creative, and close the loop with creator-attributed reporting. We're an official TikTok Shop partner and have processed $30M+ in creator GMV across 120+ brands.
Creators earn a percentage of each sale they drive via a trackable affiliate link, storefront tag, or LIVE. Commission rates typically run 10–30% depending on category, price point, and creator tier, and are configured per product in Seller Center. Payouts and attribution are handled by TikTok, so every sale ties back to the creator who drove it.
Brands find creators through the TikTok Shop Affiliate Marketplace, LIVE search, targeted outreach, and creator-matching software that scores fit against a brand's products and audience. The tactic that separates winners is selection — matching creators to the specific brand, price point, and audience rather than paying on follower count. RoC Commerce combines platform sourcing with the RoC Engine, which scores every creator on TikTok against your brand map.
TikTok Shop collapses discovery, trust, and purchase into a single scroll — content, creator recommendation, and checkout in one surface. Sales are creator-attributed by default, so revenue traces back to a specific video and creator. Roughly 85% of TikTok Shop sales are generated by creators, which makes creator selection the primary lever, not paid media.
Every dollar of GMV is traced to the creator who drove it through TikTok's native affiliate attribution, cross-checked against our own creator- and content-level reporting. We report creator-attributed revenue, projected ROC (return on creator) at the campaign cohort level, and category benchmarks from our aggregated $30M+ platform dataset. The result is attribution defensible to the SKU and to a CFO.