RoC Influence.

Your influence team on TikTok.

INFLUENCE BROKE
Campaign Brief

Influencers
stopped
influencing.

Relevant Creators

Volume killed trust. Audiences learned the rhythm of a paid post in three seconds. Marketplaces created content factories: same creators, same brief, same message. Brands went invisible to anyone who didn't already know them.

Same Message

That isn't influence anymore. It's just an ad with a face on it.

One Audience Cluster
ONE BRAND, MANY STORIES

Influence was never reach. It's trustand trust doesn't travel.

Every room believes a different voice.

THE CONSEQUENCE

We don't give your brand a voice, we cast it to the right creators who can carry it.

CREATOR PERSONAS
  • PERSONA 01

    The Older Sibling

    Been there. Tells you what they wish they'd known.

  • PERSONA 02

    The Aspirational

    The life you're quietly reaching for.

  • PERSONA 03

    The Insider

    In the room you're not. Brings back the receipts.

  • PERSONA 04

    The Skeptic

    Won't be sold. Can be convinced. Then everyone listens.

  • PERSONA 05

    The Best Friend

    Speaks to you, not at you. You believe them by default.

  • PERSONA 06

    The Quiet Expert

    Knows more than they say. Says it anyway, once.

THE REACH

New consumers. At depth no media buy can replicate.

Curated content, tailored to each creator and that creator's audience. Propelling your brand into new markets with new messages that media buys can't find.

Endurance running
Fermentation hobbyists
First-gen mothers
Trade-school welders
ADHD adults
Small-town gym owners
Night-shift nurses

Underneath every brand RoC runs is an engine that reads every creator on TikTok, scores them against your brand, and ties every sale back to the one who drove it.

Brands don't need more creators, they need the right creators.

We've probably already mapped your creators. Let us show you.

Book a call
RETURN ON CREATORS