- $100K+
- Monthly TikTok Shop GMV
- 90 DAYS
- From launch to milestone
The central idea
The right creator can make an unfamiliar product feel like part of everyday life.
Context.
A well-established wellness brand was entering TikTok Shop with a challenging product category. Its products addressed personal health needs that consumers rarely discussed openly, making traditional influencer marketing and product demonstrations a difficult fit.
The opportunity was significant, but reaching new customers meant finding creators who could make the category feel approachable, relevant, and natural.
Strategic move.
Rather than limiting recruitment to supplement and health-focused creators, we developed a targeting strategy around the people, routines, and conversations where these products naturally belonged.
We identified lifestyle and wellness creators who had never promoted supplements before, then helped them introduce the products through familiar content formats and their own voices.
How we worked.
- Built a creator targeting strategy that expanded beyond traditional supplement and health influencers.
- Identified lifestyle, fitness, and everyday wellness creators with strong audience fit.
- Developed creative angles that introduced sensitive wellness topics through relatable routines and candid conversations.
- Activated new-to-category creators and amplified promising content through TikTok Shop advertising.
The Impact.
- Grew from $0 to $100K+ in monthly TikTok Shop GMV within 90 days.
- Activated creators promoting their first-ever supplement or wellness product.
- Expanded the category into new creator audiences and more approachable content formats.
Maximize Your Return On Creators.
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