- $5M+
- Gross sales
- 300+
- Creator community members
- 8+
- Custom creator product collaborations
The central idea
A brand built on TikTok. A business built beyond it.
Context.
An early TikTok presence and a committed niche audience gave a bootstrapped beverage brand its start. The next opportunity was bigger: turn that early traction into a broader wellness brand with new customers, stronger commerce, and room to grow beyond TikTok.
Strategic move.
Turn TikTok from a content channel into the brand’s growth engine—building a creator community that could drive commerce, deepen customer relationships, and carry demand into new channels.
How we worked.
- Expanded the brand beyond its niche into the broader wellness category.
- Built an organic-first creator program with coaching, recurring livestreams, and an active creator community.
- Developed creator-informed merchandising and product strategies to support growth.
- Launched the brand’s first paid advertising campaigns, averaging approximately 3.8x ROAS.
The Impact.
- $5M+ in brand sales growth supported by TikTok Shop.
- Launched and expanded a subscription program.
- Built a customer audience to support upcoming retail expansion.
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