From creative testing to a holiday breakout.

Context.

A seasonal planning product had a narrow holiday selling window. Despite working with other agencies and investing significantly in affiliate efforts, the brand had yet to crack TikTok Shop or see meaningful results.

Strategic move.

We built a content-driven creator targeting system to identify creators capable of bringing the product to life—not simply talking about it. That led us to family creators, whose real-world activities revealed an unexpected use case and a powerful new creative direction.

How we worked.

• Deployed content-based creator targeting to identify and activate approximately 500 affiliates.
• Developed a family-focused creative strategy around authentic product usage and real-life activities.
• Translated winning affiliate creative into brand-produced assets and livestream programming.
• Restructured TikTok Shop merchandising through vertically stacked product listings to increase average order value.

The Impact.

• From zero to $500K+ in TikTok Shop GMV in 90 days.
• Established a scalable creator program beyond celebrity and influencer partnerships.
• Unlocked a new family-focused audience and creative direction.