- $1.5M
- Shop GMV
- $1.2M
- Creator-attributed GMV
- 18,194
- Creator videos
- 79M+
- Product impressions
The central idea
Direct commerce and wider discovery can coexist. They still need different evidence: observed Amazon demand and Meta opportunities are not quantified incremental sales.
Context.
A concentrated creator program needed to build meaningful direct commerce while creating a body of product storytelling that could travel beyond a first post.
Strategic move.
Match the creator to the product carefully, then follow through. The opportunity was to turn first posts into continuing collaboration rather than constantly starting new relationships.
How we worked.
- Scaled the creator program to 1,000+ creators.
- Established a core community of 150+ creators.
- Developed and coached a VIP group of creators producing 50+ videos monthly.
- Extended proven TikTok creators and creative into Meta through Trybe.
The Impact.
- A profitable, high-growth commerce channel.
- Creator relationships became an omnichannel asset.
- A program built to compound.
Maximize Your Return On Creators.
Let's Talk Creators
Tell us about your brand and your creator program.