- $100K+
- Monthly TikTok Shop sales milestone
- EARLY U.S.
- Shop launch before native affiliate rollout
The central idea
The audience was there. The commerce playbook wasn’t.
Context.
The brand already had a strong organic presence on TikTok. But when TikTok Shop began taking shape in the U.S., selling directly on the platform was a new challenge. Its native affiliate program hadn’t even rolled out yet.
Strategic move.
We helped turn that organic momentum into a working TikTok Shop business—setting up the Shop, shaping its commerce content and livestream approach, then building affiliate and paid advertising programs as the platform evolved.
How we worked.
- Set up and launched the brand’s TikTok Shop selling operation.
- Guided platform-native content strategy for commerce, building on the brand’s organic strengths.
- Helped shape the brand’s early TikTok Shop livestream strategy.
- Launched the affiliate program and Shop advertising as those capabilities became available.
The Impact.
- Reached a $100K+ monthly TikTok Shop sales milestone.
- Established a new commerce channel spanning content, LIVE, affiliates and paid ads.
- The brand also generated substantial Shopify sales during this period.
Maximize Your Return On Creators.
Let's Talk Creators
Tell us about your brand and your creator program.